{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brands drive exposure via social media marketing, celeb collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items have not transformed much in decades; it does not have TikTok, and does not provide stars totally free handbags.|